Helping ideas find the people they're meant for.
I’ve spent most of my career building the first version of something.
I’ve worked in healthcare, climate, legal tech, wellness, psychedelics, and emerging industries. I usually come in when a company is launching something new and needs people to trust it, join it, and talk about it.
The industries change, but the questions stay the same:
How do people connect?
What inspires participation?
How do ideas become movements?
Select Impact
$4M raised: rebuilt a legal tech company’s brand and ads, bringing in 40K+ leads at 34.1x ROAS and cutting acquisition costs in half
13K event attendees: grew a psychedelic conference’s social from 0 to 50K followers ahead of a sold-out event
2.5M+ views in 2 weeks: launched a wellness product with a viral video that attracted co-marketing partners
50+ events, 20+ partners: founded and ran a community arts project for 7 years
My path into marketing & strategy wasn't traditional.
Psychology → Community → Strategy
Psychology & Human Behavior
I studied psychology at Arizona State University and spent a lot of time in personal development communities and workshops. I wanted to understand why people change, what makes them feel they belong, and how they make decisions. Long before I was building brands, I was studying people.
Meditation, Ritual & Facilitation
For nearly a decade, I taught Kundalini yoga and meditation in New York City. I also explored ecstatic dance, altered states, group facilitation, and silent retreats. I saw how a room, a ritual, or a piece of music can change the way a group of people acts.
Community Arts & Parade for Love
In 2014, I founded Parade for Love, a community arts project that brought practices usually held in private into public life. Over seven years, I produced 50+ gatherings and workshops, brought in facilitators and artists, and built 20+ partnerships, all around one question: How do you turn strangers into participants?
Growth, Partnerships & Emerging Industries
For the past decade, I’ve helped companies launch brands, build communities, form partnerships, and grow audiences, usually when they’re entering a new market or starting from scratch. Every project comes back to the same goal: helping ideas find the people they’re meant for.
The Future of Belonging
I think the brands and movements that last will be built through connection, not broadcasting. That’s the work I want to keep doing: strategy, community, and experiences that bring people in.
My work sits at the intersection of strategy, community, experiences, and systems thinking.
From path to practice.
Six ways I help ideas find their people:
01: Strategic Foresight
What shifts are emerging?
I research markets, culture, and audiences to see where things are heading, then help teams decide where to focus.
Market research · Trend spotting · Concept development · Systems thinking
02: Brand & Narrative
How do people make sense of something new?
I shape the positioning, messaging, and voice that make new or misunderstood ideas feel clear and trustworthy.
Positioning · Messaging · Rebrands · PR · Content strategy
03: Community & Experiences
How do people move from audience to community?
I design events, workshops, and community programs that give people a reason to show up and come back.
Event production · Workshops & facilitation · Community building · Virtual events
04: Partnerships
Who else needs to be involved?
I find and bring in the partners, sponsors, and collaborators that help a launch reach more people.
Co-marketing · Sponsorships · Exhibitor outreach · Influencer programs
05: Zero → 1
How do we move from concept to reality?
I turn early ideas into launch plans, then lead the teams and agencies that bring them to life.
Go-to-market planning · Launch strategy · Customer journey · Team & agency management
06: Growth & Impact
How do we know it's working?
I run paid campaigns, test quickly, and track the full funnel so every dollar teaches us something.
Paid social · A/B testing · Email & CRM · Full-funnel reporting